Hi Mary,

Hope you’re having a fantastic day. :-)  I hope it’s okay that I’m contacting you…

You see, my name is Dr. Bob Barnes, and I recently helped one of your neighbors get healthier.  Maybe you know her. Her name is Jane Smith, #17 on your street?

Well, I really took excellent care of Jane (and her spine) and wanted to extend to YOU, what we call in our chiropractic office, the “Friendly Neighbor” offer.  It comes with the same fantastic chiropractic introductory care and a really SUPER DISCOUNT.  It’s just my way of continuing to try to WOW your neighbors.

If you want to take me up on the discounted ‘Friendly Neighbor’ introductory chiropractic offer, just be sure to call my office within the next 7 days.  Call me at 555-555-5555.

Hope to see you soon,
Dr. Bob

P.S. Please don’t share this postcard with anyone else. It’s just for you… since your Jane’s neighbor.